By Catherine Willems | 19-Feb-2015 | Social Media
In my last two newsletters, I've talked about social media - how to decide which platforms to use and how to manage it all. But let's take a step back. Perhaps you haven't taken the social media plunge yet with your business. How do you determine when is the right time? And then how do you move forward?
By Catherine Willems | 24-Nov-2014 | Email Marketing
Permission will get you to the inbox, but it doesn't mean it will get you read. In his recent book, Email Marketing Rules (2nd Edition), Chad White outlines the best practice steps every marketer should follow for email marketing success.
By Catherine Willems | 29-Oct-2014 | Web Design
One of the questions I’m often asked when talking with a prospect for the first time is how much a website will cost. It's an excellent question and when you're a business looking to get online, a very important one. After all, you need to know how much to budget.
By Catherine Willems | 30-Sep-2014 | Web Design
Most (if not all) businesses today need a website, or at the very least benefit from having one. So it’s no surprise that do-it-yourself website builders are becoming more and more popular judging by the number of products on the market.