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Integrating Social Media Into Your Marketing Mix

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In my last two newsletters, I've talked about social media - how to decide which platforms to use and how to manage it all. But let's take a step back. Perhaps you haven't taken the social media plunge yet with your business. How do you determine when is the right time? And then how do you move forward?

The Benefits of Business Blogging

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This month we welcome a guest post from Teresa Coppens, author of the blog ScienceAlcove.com. In her post, Teresa talks about the benefits of blogging for your business.

The Fundamentals of Email Marketing

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Permission will get you to the inbox, but it doesn't mean it will get you read. In his recent book, Email Marketing Rules (2nd Edition), Chad White outlines the best practice steps every marketer should follow for email marketing success.

How Much Should You Invest in Your Website?

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One of the questions I’m often asked when talking with a prospect for the first time is how much a website will cost. It's an excellent question and when you're a business looking to get online, a very important one. After all, you need to know how much to budget.

When DIY becomes OMG

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Most (if not all) businesses today need a website, or at the very least benefit from having one. So it’s no surprise that do-it-yourself website builders are becoming more and more popular judging by the number of products on the market.