By Catherine Willems | 31-Aug-2014 | Social Media
I'm all for connecting with people on LinkedIn. Afterall, that's what it's about, right? But just because I have a link to my LinkedIn profile on my website, doesn't mean I want to connect with absolutely anyone.
By Catherine Willems | 18-Aug-2014 | Terminology
It's easy to get caught up in the jargon of our industry and forget that people who don't live and breathe it everyday like we do may get confused by it. The Internet has spawned a seemingly endless list of new terminology that's constantly growing. One thing I always try to be conscious of when I communicate with clients is to use plain language.
By Catherine Willems | 06-Jul-2014 | Search Engine Optimization
Search engine optimization or SEO is one of the more complex marketing techniques available to drive people to your website. As a result, many small businesses either ignore it altogether or pay ridiculously high fees to have "SEO experts" do it for them. We try to simplify this complex topic into some quick tips to help improve your search engine rankings.
By Catherine Willems | 19-Jun-2014 | Email Marketing
Canada's Anti-Spam Legislation comes into effect on July 1. If you're sending commercial electronic messages to your customers, there are a few things you need to know. Much has been made of this legislation which is intended to protect Canadians against spam. For the average legitimate email marketer however, it's pretty straightforward.
By Catherine Willems | 04-Jun-2014 | Web Design
We recently redesigned our website. Why? It was only redesigned two years ago, but in that time a lot has changed. The biggest change was moving our headquarters from Sydney, Australia to Toronto, Canada. That however, isn't the reason for the new website design. Heck, a simple update to the Contact page would have sufficed.