Social Media

Integrating Social Media Into Your Marketing Mix

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In my last two newsletters, I've talked about social media - how to decide which platforms to use and how to manage it all. But let's take a step back. Perhaps you haven't taken the social media plunge yet with your business. How do you determine when is the right time? And then how do you move forward?

I'd Love to Connect with You, But...

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I'm all for connecting with people on LinkedIn. Afterall, that's what it's about, right? But just because I have a link to my LinkedIn profile on my website, doesn't mean I want to connect with absolutely anyone.