We recently redesigned our website. Why? It was only redesigned two years ago, but in that time a lot has changed. The biggest change was moving our headquarters from Sydney, Australia to Toronto, Canada. That however, isn't the reason for the new website design. Heck, a simple update to the Contact page would have sufficed.
In the world of web design though, two years is a long time and new technologies, new standards, new techniques appear faster than you can say "click here!". [By the way, if you're still saying 'click here' on your website, we need to talk.]
In the split second that is today we are focused on responsive web design, HTML5, jQuery...there's more but I can see your eyes glazing over already. It's hard to keep up with it all but at the same time, it's important to know how these things impact your website and your customers' experience.
Besides giving our website a fresh new look, the biggest change was under the hood. Our site is now fully responsive, meaning that it scales and adjusts its layout depending on the size of the screen it is being displayed on. So our customers can easily navigate our site whether they're viewing it on a smartphone, a tablet, a laptop or a large monitor.
And that is important today more than ever as more and more people browse the Internet on mobile devices. Where you might have had a separate mobile site before, responsive web design can eliminate that need and give you the ability to have a "one size fits all" website - saving you time and development costs.
And if that isn't a good enough reason, it's Google's recommended method for optimizing sites for mobile devices. And if Google likes it...well, you know what that means. Better search engine ranking!
We'll talk more about responsive website design in future posts. In the meantime, share your thoughts in the comment section below.